Thursday, April 21, 2011
Book Review: Doing Virtuous Business
Doing Virtuous Business by Theodore Roosevelt Malloch examines the concept of spiritual entrepreneurship. The global economy is at a crossroad. Confronted with new global conflicts and shifting political and economic fortunes, many people are sensing a growing unease about the direction of our country and the world. With abundant scandal, economic collapse and crisis on every side people are searching for a better, more virtuous form of capitalism. Malloch contends that all companies must be guided by their rich spiritual inheritance in order to succeed in the highly competitive and interconnected international commerce that we have come to experience.
The main reason I requested to review this book was Lawrence Kudlow’s bold tagline that read, “Every CEO should read this book…” While I’m not a CEO and don’t have any plans to become one, I do have a dream of one day becoming a sole proprietor of my own business. I thought, therefore, it would be prudent for me to read this manuscript.
What I found was a book that was rather dull and difficult to get through. With a bachelor’s and two master’s degrees in business, I have read my share of business theory. The information wasn’t over my head; it was simply too wordy or too dry. Regardless, I do think the book has some great practical information that corporations would do well to heed. I just found myself wishing for Cliff’s Notes as I read. Apparently, I am not the only one who shared this sentiment. Wanting to spread the information, PBS has created a documentary and a study guide based on the book, making the content more accessible to a wider audience.
Disclaimer: I received this book from the publisher’s BookSneeze program in exchange for my honest review.